Content, documents, and information are at the center of all organizations, of all sizes, and in all industries. But once your clients need to review, approve, sign a document, or receive some information— efficiency is key. That is when you need your organization and processes to shine. Allen Bonde, an analyst at Forrester, defines “The Magic Moment” as the moment of communication between your organization and your customer. At that moment, they are reminded of the power of story-telling, relationship-building, and creating lasting impressions. One of the most significant benefits of creating Magic Moments is the improvements companies see in their customer retention. The real question is, what can your organization do to achieve this Magic Moment? The easiest place to start is with your customer-facing business processes. Intelligent processes are key to creating a Magic Moment and that is where the digital transformation of your content and information can help.