The 2016 Telstra Cybersecurity Report found that nearly 60% of organizations surveyed lack sufficient cyber security and privacy staff to handle the increasing demands to address legal compliance and supporting robust information security best
What is Machine Learning?
Machine learning technologies are not new. Technologies such as document capture, pattern recognition, and knowledge management are widely used to automate the digitization of documents.
Applications of deep learning such as fraud detection and recommendation engines deliver significant commercial benefits by empowering organizations such as banks and e-commerce providers such as Amazon and Netflix to gain granular and contextual insight into customer sentiments and buying preferences.
While these advances in machine learning technologies do benefit consumers, they may also potentially compromise their privacy rights. For example, profiling based on consumer’s social media likes and preferences, while delivering value in the form of more targeted advertising, may expose personally identifiable information by combining such information with other metadata such as GPS information.
A recent decision by the US Supreme Court in Riley recognized the potentially adverse consequences of profiling based on the collection of metadata: “An Internet search and browsing history, for example, could reveal an individual’s private interests or concerns”. Moreover, GDPR recognizes the importance of protecting privacy rights relating to “any form of automated processing of personal data consisting of data to evaluate personal preferences, interests, behavior, location, and movements.”
About Andrew Pery
Andrew Pery is a marketing executive with over 25 years of experience in the high technology sector focusing on content management and business process automation. Currenly Andrew is CMO of Top Image Systems. Andrew holds a Masters of Law degree with Distinction from Northwestern University is a Certified Information Privacy Professional (CIPP/C) and a Certified Information Professional (CIP/AIIM).