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Information Management Blog

The AIIM Blog

Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.

Betsy Ford, IGP, PMP

Betsy Ford, a consultant with Contoural, Inc., has 20 years of experience designing and implementing modern, scalable information management and governance programs that align with strategic objectives. She has deep experience in utilities, biotech, and global technology sectors. Betsy is a certified Information Governance Professional (IGP) and Project Management Professional (PMP) specializing in Agile methodologies. Contoural works with more than 30% of the Fortune 500 in addition to many mid-sized companies, public sector, and nonprofit organizations. As an independent provider, Contoural neither sells products nor takes any referral fees.

Blog Feature

Content Migration  |  Document Management  |  Intelligent Information Management (IIM)

From Afterthought to Asset: Unstructured Data in M&A Integration

By: Betsy Ford, IGP, PMP October 23rd, 2025

When planning M&A integrations, teams focus intensively on migrating financial systems and customer databases. But there's a critical blind spot: the unstructured data—emails, documents, and files—that often contains the most valuable knowledge assets and justifies the acquisition in the first place. This oversight doesn't just leave value on the table; it creates hidden risks and operational chaos that can undermine the deal's success.

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