How are the spending patterns for Content Services evolving?
John Mancini

By: John Mancini on April 18th, 2019

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How are the spending patterns for Content Services evolving?

Capture and Imaging  |  Content Services

Multi-channel next-generation information capture is clearly the least mature of the four core Content Services technologies.

Graph: User adoption of content services technologies

Multi-channel capture is poised to assume an increasingly important role as the tide of incoming information rises and accelerates. There is still a long tail in the market that views “capture” as primarily something you do to paper in order to more effectively store it somewhere. That is clearly changing, and next-generation capture is focused on the capture of information from all forms of incoming information, translating that information into a machine comprehensible form and using it to directly engage business processes.

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Consider the top priorities in a Content Services solution – 1) content integration into core business processes, 2) flexible and hybrid deployment models, 3) built-in records management capabilities across the lifecycle of information, and 4) and automated categorization and classification. None of these can be accomplished in an environment of exploding information without an effective strategy for multi-channel capture – not as an afterthought to be done “later” but automatically and as information comes into the organization.

Traditional content management capabilities are becoming increasingly commoditized and shifting from a source of competitive advantage to table stakes in a bigger value proposition centered around process automation and machine learning. There is a major pivot underway over the next two years from “content” as a stand-alone priority (a legacy of the ECM years) and content as a key enabler of processes and analytics.

Graph: Content services vs. process services vs. analytics services


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About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.