How is content services automation revolutionizing records management and information governance?
John Mancini

By: John Mancini on April 15th, 2019

Print/Save as PDF

How is content services automation revolutionizing records management and information governance?

digital transformation,  |  content services  |  intelligent information management

This is part 3 of a four-part series based on our new State of the Industry – Content Services market research study.

Part 1 -- What exactly is the link between IIM and Digital Transformation?

Part 2 -- What kinds of critical business problems are users trying to solve with Content Services?

The rising volume of information and its potential value to customer experiences is changing what is needed from records management and information governance. Organizations clearly understand that they have an information governance problem but are struggling with solutions as the tide of information chaos rises.

Convincing management that they should even “care” about information governance is a problem for 48% of organizations. Core records management and governance concepts remain critical, but organizations increasingly seek to automate implementation and make these capabilities as embedded and invisible as possible.

[Free Research: State of the Industry - Content Services]

Over 50% of organizations see automation of compliance and governance as “highly important” or “a deal changer,” but for 70% of them, key governance processes remain less than 50% automated. (AIIM, 2018, Automating Governance and Compliance, Overall N = 275)

How is content services automation revolutionizing records management and information governance Chart 1

How is content services automation revolutionizing records management and information governance Chart 2

For many organizations, the link has yet to be effectively made between the prudent management and stewardship of information assets and the ability of an organization to use this capability to deliver enhanced value and customer experiences. In addition, the information-related risk is often viewed through the important – but narrow – lens of eDiscovery and potential litigation exposure rather than through the broader lens of security and privacy.

An important data point as organizations think about positioning their Information Governance needs is how the need for these capabilities is sold within the organization. 43% of organizations say that cautions and concerns about information risk are often superseded by arguments about information value and use. 58% of our survey respondents agree that “Information Governance is better sold indirectly – as a byproduct of automation and customer experience – than head-on.”

 

State fo the Industry -  Content Services

About John Mancini

John Mancini is the President of Content Results, LLC and the Past President of AIIM. He is a well-known author, speaker, and advisor on information management, digital transformation and intelligent automation. John is a frequent keynote speaker and author of more than 30 eBooks on a variety of topics. He can be found on Twitter, LinkedIn and Facebook as jmancini77. Recent keynote topics include: The Stairway to Digital Transformation Navigating Disruptive Waters — 4 Things You Need to Know to Build Your Digital Transformation Strategy Getting Ahead of the Digital Transformation Curve Viewing Information Management Through a New Lens Digital Disruption: 6 Strategies to Avoid Being “Blockbustered” Specialties: Keynote speaker and writer on AI, RPA, intelligent Information Management, Intelligent Automation and Digital Transformation. Consensus-building with Boards to create strategic focus, action, and accountability. Extensive public speaking and public relations work Conversant and experienced in major technology issues and trends. Expert on inbound and content marketing, particularly in an association environment and on the Hubspot platform. John is a Phi Beta Kappa graduate of the College of William and Mary, and holds an M.A. in Public Policy from the Woodrow Wilson School at Princeton University.