Harper Lee or Truman Capote? – Can Content Analytics Provide the Answer to Who Wrote To Kill a Mockingbird?

Jul 30, 2015 1:36:00 PM by John Mancini

Can Content Analytics Provide the Answer to Who Wrote To Kill a Mockingbird?

Was the person who wrote this…

When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow. When it healed, and Jem’s fears of never being able to play football were assuaged, he was seldom self-conscious about his injury. His left arm was somewhat shorter than his right; when he stood or walked, the back of his hand was at right angles to his body, his thumb parallel to his thigh. He couldn’t have cared less, so long as he could pass and punt. When enough years had gone by to enable us to look back on them, we sometimes discussed the events leading to his accident. I maintain that the Ewells started it all, but Jem, who was four years my senior, said it started long before that. He said it began the summer Dill came to us, when Dill first gave us the idea of making Boo Radley come out.

The same person who wrote this?...

Since Atlanta, she had looked out the dining-car window with a delight almost physical. Over her breakfast coffee, she watched the last of Georgia’s hills recede and the red earth appear, and with it tin-roofed houses set in the middle of swept yards, and in the yards the inevitable verbena grew, surrounded by whitewashed tires. She grinned when she saw her first TV antenna atop an unpainted Negro house; as they multiplied, her joy rose.

Or the person who wrote this?...

The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call ‘out there.’ Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, and ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them.

Those who love books like I do will of course recognize quote 1 from To Kill a Mockingbird by Harper Lee, quote 2 from Go Set a Watchman by Harper Lee, and quote 3 from In Cold Blood by Truman Capote. (Memo to file – I need to reread In Cold Blood in a couple of weeks while on vacation.)

Before turning to text analytics, author attribution algorithms, and the long-simmering (and now rekindled) conversation about whether Ms. Lee actually wrote Mockingbird (or whether it was actually written by Mr. Capote), let me just for a moment assume that both Watchman and Mockingbird were written by Ms. Lee (which I actually think the case).

As lots of people have written (spoiler alert), Watchman is basically the first draft of Mockingbird, written from the perspective of an adult Scout, and describes, shall we say, a less flattering later version of Atticus than in Mockingbird. The story goes that Ms. Lee’s agent liked some of the elements of the story in Watchman, asked her to rewrite the novel from the perspective of the young Scout, and the rest is an amazing story of instant fame, a Pulitzer Prize and an Academy Award, the speed of fame even more amazing given that this tsunami occurred in the early 1960s, pre-social era. 

And from there, overwhelmed by it all, Ms. Lee escaped to Monroeville, Alabama, never to publish again. There is controversy in the release of the book now given that the release was facilitated by Ms. Lee’s lawyer just a short time after the death of April Lee, Ms. Lee’s sister and long-time protector.

My personal amateur book reviewer opinion is that the book is OK. Given how much I love Mockingbird, it couldn’t help but be a disappointment.  My guess is that a lot of greed is at the heart of the release right now, and not the right thing to do, which saddens me. 

But enough of the American Literature class. This is a content management and content analytics blog!

Reading the book got me thinking about the whole question of applying text analytics to the author attribution question. A Google search yielded some interesting scholarly posts on the analytic question of determining author attribution.  This one – Determining if Two Documents Are By the Same Author by Moshe Koppel and Yaron Winter – contained this equation,


which highlighted for me that any hopes of still retaining any limited knowledge from my three-quarters of a math/computer science degree from 35 years ago are long gone.

So I looked for something a bit more my speed. There was a good blog post by Ellen Gamerman (@wsjspeakeasy), Data Miners Dig for Answers About Harper Lee, Truman Capote and ‘Go Set a Watchman’, that reviewed the author controversy, and points to a new study by text mining sleuths Maciej Eder and Jan Rybicki:

…the developers of a computerized text-analysis tool ran the long-awaited novel and Ms. Lee’s Pulitzer-Prize winning “To Kill a Mockingbird” through an algorithm that searched for signs of heavy editing, frequent rewriting and other influences. The findings, which attempt to shed light on a book that has sparked world-wide attention by an author who has famously declined to discuss her work, show Ms. Lee as the undisputed author of both novels but suggest that her style as a writer was more consistent in “Watchman” than “Mockingbird.” 

Here is the direct link to the study, which is fun reading for those of us in the content analytics and semantic technology space, and also proof that academics can have a sense of humor -- Go Set A Watchman while we Kill the Mockingbird In Cold Blood.

The conclusion directly from their research:

This brings us to the Lee/Capote question, which is probably best answered by another method. We have already seen that they are (stylistically) very close to each other. Are they similar because they read the same books, or is there some degree of actual literary collaboration involved? Traces of mutual inspiration, copy-editing, and other ways of collaborative authorship have already been suggested. Since it is difficult to see overlapping stylometric signals in an entire novel, one can see much more when the novel is split into smaller fragments. The idea is simple. First, imagine a centipede. To inspect it using a microscope, we need to slice it into segments (it was already dead when we found it, of course). This allows us to see what’s inside the particular segments. Now, we go back to texts. The goal is to slice a given text – in our case, the Mockingbird – into equal-sized blocks and to apply the usual stylometric procedure to particular slices.

They then contrasted Watchman with Mockingbird and with Capote’s The Grass Harp for “stylometric consistency” to determine the dominant voice in Mockingbird. Their conclusion: “As it turns out, the claims about Capote’s alleged contribution to the Mockingbird are (mostly) unfounded, since a vast majority of segments are clearly classified to Lee.” 

But note the “mostly.”

No matter which parameters are used, at the end of the novel there appear a number of…segments which clearly suggest that in this passage, Lee is more similar to Capote than to herself. Even more interesting is the fact that the passage in question exactly coincides with Chapter 28, which is... the climax of the novel: Scout, dressed up in a Halloween costume, is attacked by Bob Ewell; quite luckily for Scout, she survives and accidentally Ewell dies with a kitchen knife stuck under his ribs.

So there you have it.  Content and text analytics to the rescue of a long simmering controversy! 

Check out Go Set A Watchman while we Kill the Mockingbird In Cold Bloodthere’s more than I’ve summarized here, and I could actually (mostly) understand it.

So what do you think?  Capote or Lee?  Did you read Watchman? Like it or hate it?

Post a comment; I’d love to hear from you.  Let's start an AIIM Book Club conversation.


Check out 11 Facts You Didn't Know About #Content #Analytics and #BigData

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Topics: content analytics, text analytics, contentmanagement

What a Long Strange Trip It’s Been – Or How "HP Autonomy Interwoven iManage Worksite" Became iManage Again

Jul 24, 2015 3:01:28 PM by John Mancini

What a Long Strange Trip It’s Been – Or How "HP Autonomy Interwoven iManage Worksite" Became iManage Again

I thought I’d summarize some of the press I’m seeing about the iManage spinout from HP.  If you come across other updates, feel free to enter them in the comments.  I have to admit from the perspective of an association that relies on independent companies as members, I’m kind of glad to see the acquisition pendulum go in the other direction for a change. We don’t take official positions on these types of things, but it does seem to be a win/win for both HP and iManage.

iManage Leadership Completes Buyout of Business Unit from HP (the official word)

“The iManage leadership team today announced that it has completed a buyout from Hewlett-Packard (HP) for the purchase of the complete iManage business, including its brand, products and services. iManage co-founder and current General Manager Neil Araujo is the CEO of the management-owned company, now one of the largest independent software companies focused on work product management solutions for professional services firms and their clients. Rafiq Mohammadi, also a co-founder and former CTO of iManage, is returning to the company as Chief Scientist.” Read More…

The Rebirth of iManage: A New Company With A Familiar Name Re-enters The ECM Market - FORRESTER

“Another week, another divestiture in the content management and collaboration market. A new - or more accurately, a re-newed - player enters the Enterprise Content Management market this week as iManage and HP make an apparently amicable split. Executives with longstanding roots in the iManage and Interwoven businesses, including Neil Araujo and Dan Carmel, have executed a management buyout to spin a revitalized iManage business out of HP’s Software division.”  Read More…

Adios HP, It's a New Day for iManage - CMS WIRE

“Things couldn’t look any brighter nor the sky any higher for iManage and its co-founder and CEO Neil Araujo. Araujo leads the management team that bought enterprise content management company iManage out from under the weight of HP. HP, we should note, acquired iManage when it purchased Autonomy (2009). And Autonomy inherited iManage via its acquisition of Interwoven (2004).  Talk about getting buried in the infrastructure of a megafirm.  But no more.” Read More…

The Boys Are Back In Town as Team iManage Complete Management Buyout from HP - LEGAL IT INSIDER

“In addition to Worksite (document and email management – being rebranded as iManage Work), the HP products in this transaction include LinkSite (secure file sharing – being rebranded as iManage Share), Universal Search (enterprise search and analytics – being rebranded as iManage Insight), and WorkSite Records Manager (records and information governance – being rebranded as iManage Govern). iManage will also resell relevant HP products, including Teleform and HP Process Automation, and will have continuing access to other relevant technology.” Read More… 

More Autonomy fallout: HP parts ways with iManage – Network World

“While corporate splits are the flavor of the week, there is also a lot of divestment going on as large IT vendors focus on their core business (or at least try to). Today's example sees HP divest itself of its iManage business.” Read More…

A new chapter in the wild, 20-year story of iManage - CRAIN'S CHICAGO BUSINESS

“Neil Araujo and Rafiq Mohammadi launched a document-software company, iManage, 20 years ago after graduating from the University of Illinois at Chicago. It's been a crazy ride since then. The company went public during the dot-com boom and was acquired, changing hands until it ended up as part of tech giant Hewlett-Packard. Now iManage is becoming a private company again, spinning off from HP.” Read More…

iManage Goes Independent - SLAW

“Work product management is serious business. Being able to securly store and quickly find information from our world of disjointed communications is critical to providing client service. It will be interesting to see how an independent iManage is received in the market.” Read More…

Autonomy Unit iManage Exits HP with Buyout - TECH WEEK EUROPE

“Hewlett-Packard has divested itself of an Autonomy asset, after the management team of iManage completed a buyout from the technology giant. The buyout comes as HP is in the midst of its own corporate restructuring. HP will become two separate businesses on 1 November, with one unit selling commercial products (servers, storage appliances, networking etc), whilst the other sells PCs and printers.” Read More…


Interested in Electronic Records Management training? Look no further...

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Topics: erm, ediscovery, records management, legal

A Manifesto/Rant -- Why are Association On-line Communities so Unsatisfying?

Jul 16, 2015 5:24:00 PM by John Mancini

[Warning to new casual readers -- past readers will know that I am a bit of a renegade in the association technology community. For example, see my post Association Friends – A Manifesto to Survive Disruption – Am I a Genius, a Nut or just plain Cranky? or my e-book lamenting the state of Association Management Systems, The AMS as We Know it is Dead.  We are also a somewhat crazy association that is trying to make Hubspot the core of our business – contact me if you’d like more information about that.]

Beyond all this, I am more engaged in social and community technologies than is probably healthy.  Certainly more than my wife finds tolerable. My personal and professional experience of over 30 years in the association space and as an ASAE member -- plus the experience of my own association (AIIM) with our own on-line community – has me asking this question:

Why are Association On-line Communities so Unsatisfying?

I know, a somewhat provocative question.

Before delving into this, a few comments on some of my own daily social activities, not so much as to socially strut (OK, maybe a little), but to demonstrate why this topic is so important to me:

  1. I check, post, and like on my personal Facebook feed multiple times per day, and try to pay particular attention to posts on our own (AIIM’s) Facebook page.
  2. I check, post, and RT on my personal Twitter account multiple times per day,
  3. I get a potpourri of digests (mostly weekly) from myriad LinkedIn groups of which I am a member. Most of these I delete without reading because the volume hose is too big and the content value is too marginal. I do try to keep track of discussions in AIIM’s main group and comment on them.
  4. I check Prismatic and Nuzzle for news 2 or 3 times per day and repost/share, mostly in Twitter.
  5. I get daily digests from three ASAE communities. I try to scan, but truth be told, in the rush of work most days I mostly just delete.
  6. I get instant updates on our own AIIM community. I try hard to act/comment on these.
  7. I get way too many eNLs, some on association topics, some on content/document management topics, and some for reasons that are long lost.

There are many rewards that result from the above activities. I have made connections and gained insights that I never would have without these activities.  But from the perspective of being a MEMBER of a community important to me (ASAE) and also someone trying to run a community for my own members (AIIM), I don’t feel that these activities are anywhere near as satisfying as they COULD be.

At their core, associations ARE communities. Why, then, is it so difficult for us to create on-line communities that are engaging, interesting, intuitive, easy to use, attractive to young people, and have sustaining professional value?  In an era of exploding Information Chaos, why is it so difficult for associations to fulfill their destiny as the ultimate trusted curator of professional and industry knowledge?

Here are some issues I think we need to all think creatively about in the association community. I think there is an enormous opportunity here for associations to sustain their role as trusted curators and community organizers, but a role that is dissipating by the day unless we start thinking about this issue differently.

Here’s my On-Line Community Manifesto. What do you think?

  1. On-line communities should be open and easy to join.
  2. On-line communities (there are some exceptions) should NOT be gated by membership.  They should NOT be the place we send members after they are converted, but rather the place where we find new members.  That doesn't mean there isn't a place for premium, gated member-only experiences.  But the default should be open.
  3. Given this, we need to figure out new and different places to put our tollbooths to remain financially viable.
  4. The user experience should be as simple as Facebook. If it isn’t, it’s a waste of time. The threaded discussion forum format typical of many association communities feels dated and rigid and based on participation, often feels like the place where conversations go to die.
  5. On-line communities should not be some weird walled off ghetto pasted onto the sides of our web sites.
  6. We’ve got to create an approach that is so compelling that members of our profession or industry will come to us multiple times per day – on their phones – to find out what is going on.

Given the above, many of my peers with whom I speak (me too for that matter!) are thinking about bagging the goal of an association-specific community and just using LinkedIn for that purpose. But I fear we will rue the loss of control of our destiny through this course. We will be only one step away from a capricious change of terms by LinkedIn that will make us irrelevant to the very communities that we have created. 

And beyond that, we still will have not solved the core question:

How can our on-line communities become the single and best one-stop experience for curated and trusted information and conversations relevant to the professional lives of all those (not just members) whom we serve?

A tall order, I know. But we need to start asking for it. Let’s think much bigger.

And so the last elements of my Manifesto:

  1. Our objective should be a mobile news feed that combines as many of my personal items above in my 1-7 list into a single news feed. 
  2. Our objective should be an infrastructure that allows conversations and comments in all of the above 1-7 items to occur in a single place, and not have to go chasing these conversations hither and yon all over the internet.
  3. Our objective should be a single intelligent news feed into which my association identifies and curates the best information flows relevant to my profession or industry.
  4. Our objective should be an intelligent news feed that is prioritized based on the information my association knows about me AND based the people whom I respect in the industry.
Wouldn’t that be grand?  

As they say on those TV and radio ads, “just a thought, not a sermon.” 

OK, maybe a sermon.


On a side note, we'll be doing a free seminar on going paper free in Washington, DC at the National Press Club on October 15 -- come by and say hello.

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Not in DC? Here are some other cities.

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Topics: facebook, community, linkedin, associations

3 Strategies to Move from Managed PRINT Services to Managed CONTENT Services

Jul 13, 2015 1:43:00 PM by John Mancini

Per AIIM’s recent Content Management 2020 report, the times they are a changing for content management. The industry we have known as “ECM” (Enterprise Content Management) is morphing into something very different than it has been.

There is more “content” than ever before – in exponentially increasing volumes and in a host of new forms.  Defining what exactly “content” is – and how it is different from data – is becoming more and more problematic. Managing this “content” is becoming more critical than ever before to business success. The focus of content management has shifted from document and content specialists – a tiny subset of people in most organizations – to a broad base of knowledge workers struggling with complex, content-intensive, and often ad-hoc processes.

And most importantly, there are far more “flavors” of content management solutions than ever before.  There are the traditional ECM solutions, with their roots in transactionally focused, large-volume, mission critical content processes. A lot of these solutions are now part of a suite of information management capabilities that range far beyond ECM and increasingly manifest themselves as adaptive case management. There are all the sync and share content solutions that provide “good enough” ECM for many organizations. There are ECM solutions that start with legal processes like e-discovery and have compliance and information control at their core. And a host of other “flavors” and combinations of these flavors.  [Note: I can see a series of blog posts coming!]

Moving from Managed Print Services to Managed Content Services

Some of the most interesting recent entrants to the ECM space come from companies looking to move from Managed Print Services (MPS) to Managed Content Services (MCS). These include companies like Lexmark, Xerox, HP, Konica-Minolta, Ricoh, Canon, Kyocera, and Toshiba. (I’m sure I’m leaving some out – if I am, add them as a comment and I’ll refresh this list.)

This market transition is still in its early stages. Per Gartner, “Although some services and solutions that fall under MCS have been in the field for five to 10 years, MCS is still an early stage service offering.”

In some ways, Lexmark has become the poster child for this segment of the industry, and especially so with the recent acquisition of Kofax.  Consider some of their acquisitions over the past five years:

Of course, this “flavor” of content management is more than just the hardware (becoming software) vendors. It also carries with it a massive channel of copier dealers and distributors – a channel many times larger than the traditional ECM channel. IDC pegs just the small/medium business portion of the worldwide Managed Print Services market at $13 billion.  With a B.

This transition from MPS to MCS is easier said than done. Hardware companies do not become software companies just by saying it is now their “strategy.” Channel partners focused on selling hardware to office managers do not become solution partners to IT and line of business executives simply by wishing it. Per Darrell Amy of DealerMarketing, “Customers are confused. Sales reps are confused. Marketing is chaotic.”

I think there are three basic market strategies for the vendors and their channel partners in this Managed Content Services segment: 1) target business leaders with a top down process assessment; 2) target knowledge workers with viral tools to build critical mass from the ground up (in the same vein as that taken by the enterprise file sync and share players); and 3) target IT executives by making a cost rationalization and infrastructure argument.  

At the core of these market strategies is a need for greater training and market education – for the key vendors AND their channel partners.  Peter Drucker used to say that, “Culture eats strategy for breakfast.” That has never been more true than for those companies trying to migrate from management print services to managed content services, especially since so many of the players have been SO successful in the former. Changing behavior is never easy, but it is especially difficult when trying to change behavior that has been successful.

My colleague Atle Skjekkeland has built a very interesting presentation exploring these three options. Check it out HERE.

Download the MPS -> MCS briefing

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Topics: ecm, managed print services, managed content services, MPS, MCS

Congratulations to Newest Members of #AIIM Training Honor Roll

Jul 13, 2015 1:29:14 PM by John Mancini

A big congratulations to our AIIM community members who recently attended AIIM training courses and earned certificates. You've made the Honor Roll!


AIIM skills development courses cover the key aspects and elements of Information Management. Their content has been defined by AIIM's user community, and reviewed by an educational advisory group of subject matter experts. For your convenience and learning preferences, we offer them as online/self-paced courses and in live, instructor-led classes.

What business problems does the training solve?

  • Get new approaches for managing the growing volume, velocity, and variety of content
  • Identify best ways to capture, analyze, engage, automate, and govern corporate documents, records, and email
  • Get ideas for how to best deal with BYOD and BYOA (Bring Your Own App)
  • Identify how to best connect people, information, and knowledge
  • Plan how to make compliance, security, and privacy inherent and transparent to the knowledge worker 
  • Learn how to develop necessary content taxonomies, metadata, and and security models

Watch the FREE video now

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Topics: erm, ecm, training, aiim

Top 10 lists for #ECM -- what is on the short list?

Jul 6, 2015 4:20:00 PM by John Mancini

Top 10 Digital Landfill Blog posts

23 Things I Wish I Knew When I First Implemented a Content Management (ECM) Project

3 Things an IKEA Dresser can teach us about Content Management

SharePoint Lover? Partner? Skeptic? - 20 Data Points You Need to Know

Wanted: Practical Document Management Advice for Small Companies

3 Lessons from The Wright Brothers about Content Management

Association Friends – A Manifesto to Survive Disruption -- Am I a Genius, a Nut, or just plain Cranky?

8 things you need to know about #ECM in Europe

2015 Prediction No. 9 -- The Death of Records Management AS WE KNOW IT

Information Chaos in a Nutshell

To Content Management 2020 -- And Beyond!

Top 10 AIIM Community Postings

PODCAST: Connie Moore and I Discuss EFSS and ECM (Chris Walker)

Two reasons why HR needs to invest in social collaboration (Angela Ashenden)

What's in it for me? Articulating the benefits of social collaboration (Angela Ashenden)

Improving Cash Flow and the Bottom Line with AP and AR Automation – Part 1 (Erin McCart)

Developing Healthy Governance Strategies Improves Collaboration (Christian Buckley)

The 8 Most Important Things a Records Manager Must Know to Be Smart About Information Governance (Steve Weissman)

Digital Document Storage vs. Long-Term Box Storage (Mitch Taube)

Enterprise File Sync and Share - Not What You Think It Is (Chris Walker)

Capture, Context, and Correlation (Christian Buckley)

6 Tips for Making Cloud Records Storage a Success (Ross Nepean)

Top 10 Landing Page Content Downloads

Are You Prepared for Digital Disruption?

Digital Transformation: Embrace the Chaos

SharePoint 2015

Paper Wars

ECM Decisions Report 2015

Content Management 2020: Thinking Beyond ECM

Enterprise Content Management: 14 Steps to Success

AIIM15 - What did it all mean?

How to Achieve Best Practices for Records Management

Information Chaos Versus Information Opportunity

Top 10 AIIM.org content pages

What is Information Management?

Certified Information Professional

What is Collaboration?

AIIM - What is ECM? What is Enterprise Content Management?

AIIM - What is Document Management?

Training & Certification

AIIM - What is Business Process Management?

AIIM - What is SharePoint?

AIIM - What is Case Management

AIIM Training Programs for Information Management

Top 10 AIIM.org search terms




Records management


Document management

Knowledge management

Information governance

Information management



You should check out ECM Decisions: The Driving Force A video: Strategic options for managing, accessing, and preserving content

Watch the FREE video now

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Topics: taxonomy, ecm, sharepoint, records management, bpm

How are you preparing for the changes in content management?

Jun 28, 2015 5:21:00 AM by John Mancini

A New Approach to ECM

Looking back over the past 15 years since its inception, what ECM means within our industry has radically changed. Today we know that successful ECM implementation is less about technology and more about the convergence of people and processes with technological tools.  Think about how many "flavors" there currently are of ECM:

In this complicated environment, here a some of the challenges people have in thinking about their ECM projects:

Why ECM Training Now?

The industry needs leaders to take ECM into the future. The AIIM community rightly fulfills that role. We are the both the ECM legacy and luminaries. If you don't, who will? AIIM has therefore updated its ECM training course to cover new best practices and technologies.

What business problems does the training solve?

  • Get new approaches for managing the growing volume, velocity, and variety of content
  • Identify best ways to capture, analyze, engage, automate, and govern corporate documents, records, and email
  • Get ideas for how to best deal with BYOD and BYOA (Bring Your Own App)
  • Identify how to best connect people, information, and knowledge
  • Determine the role of ECM systems vs SharePoint and Office 365
  • Plan how to make compliance, security, and privacy inherent and transparent to the knowledge worker 
  • Learn how to develop necessary content taxonomies, metadata, and and security models

98% of attendees found the course content to be excellent, good, or satisfactory. 89% of attendees became more effective at identifying and engaging corporate stakeholders, and 26% of attendees get promoted, get a higher salary/bonus, get a new job, or land new customers as a result of taking the course. You can also earn an AIIM designation that demonstrators your expertise and experience.

What does the course cover?

  1. How to Get Started with ECM
  2. How to Capture Enterprise Content
  3. How to Improve Collaboration on Enterprise Content
  4. How to Create and Manage Metadata
  5. How to Organize Enterprise Content
  6. How to Improve Access to Enterprise Content
  7. How to Improve Content-Centric Processes Using Workflow and BPM
  8. How to Secure Enterprise Content
  9. How to Manage Enterprise Content throughout the Content Lifecycle
  10. How to Ensure Digital Preservation


Yes, I want to enroll for $595 and  get Pro Membership FREE!

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11 Facts You Didn't Know About #Content #Analytics and #BigData

Jun 16, 2015 10:28:00 AM by John Mancini

11 Facts You Didn't Know About Content Analytics

The information below is from the new AIIM survey, Content Analytics: automating processes and extracting knowledge.

Fact #1 -- Content analytics is fast becoming a pivotal business tool, with six in 10 enterprises saying it will be essential within five years’ time.

Fact #2 -- Three-quarters of enterprises believe there is real business insight to be gained from content analytics, further highlighting its position as a technology that adds true value to an organization.

Fact #3 -- Content analytics – which analyzes and derives insight from inbound and legacy content - is also seen as increasingly essential to addressing risks associated with incorrectly identified content. Respondents felt auto-classification of content helps protect against security breaches, sensitive or offensive content, and exposure to compliance regulations. More than half of enterprises (54 percent) feel that their organization is at considerable risk from such threats. 

Download new free report on Content Analytics

Fact #4 -- Despite contact analytics’ potential, 80 percent of survey respondents have yet to allocate a senior role to initiate and coordinate analytics applications. This lack of designated leadership and shortfall of analytics skills is restricting the potential and holding back the deployment of content analytics tools, according to almost two-thirds (63 percent) of the research respondents.

Fact #5 -- Around three-quarters (73 percent) of respondents feel that enhancing the value of legacy content is better than wholesale deletion, while more than half (53 percent) say that auto-classification using content analytics is the only way to get content chaos under control.

6 MORE key facts about content analytics:

  1. Nearly two-thirds of respondents say that content analytics is either essential (17 percent) or something they definitely need (48 percent).
  2. Thirty-four percent of organizations are using content analytics for process automation, information governance, contextual search or business insight.
  3. Benefits from inbound analytics include faster flowing processes (50 percent), happier staff (32 percent) and improved governance (20 percent).
  4. Content analytics early adopters are already seeing the benefits, with 68 percent reporting ROI within 18 months or less.
  5. Most survey respondents expect to spend more on content analytics in the next 12 months.
  6. Incoming customer communications and help desk streams top the list for live or near-time alerting.
A few thoughts from Doug Miles, the author of the report:

 “We have seen increasing interest and adoption in recognition and routing of inbound content, automated classification of records and email, metadata addition and correction, and all of the improvements in access, security, de-duplication and retention that flow from this. But content analytics can offer so much more than this, with many applications and uses yet to come, and by 2020 will be one of the primary tools used by any enterprise.”


Some other recent posts that might be of interest...

The research for ‘Content Analytics: automating processes and extracting’ was underwritten in part by Kofax, Rocket Software, SPS and OpenText.

The full report, which includes a number of recommendations for progress, is free to download at http://info.aiim.org/contentanalytics

The survey was taken using a web-based tool by 238 individual members of the AIIM community between April 17, 2015, and May 8, 2015.

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Topics: content analytics, information governance, analytics, big data

Where's the "value-add" for imaging resellers and service companies?

Jun 3, 2015 5:58:00 PM by John Mancini

The Document Management industry is at a technology inflection point. And recent vendor acquisitions and consolidations have added to the shake up. How can service companies sell into this environment? How can they be more effective?

We have a provocative and candid discussion taking place on Tuesday, June 9 when Pat Myers and Tim Dubes describe what's going on in the document imaging channel. They’ll explore ideas for how to: 

  • Diversify your product portfolio while maintaining subject matter expertise
  • Secure recurring revenue while expanding your customer base
  • Stay ahead of new technology trends that influence your customer decisions
  • Review and evaluate vendor relationships to ensure long-term synergy

 For more information and to register for this free webinar, go here:



 3 Things an IKEA Dresser can teach us about Content Management


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Topics: mobile capture, capture

$360 Billion Per Year to Process Forms?

May 29, 2015 5:57:00 PM by John Mancini

Did you know that businesses spend more than $360B (that’s billion – B as in beaucoup loads of money) each year to process forms? That the average cost is anywhere from $350 to $700 dollars for each and every lost document?

We have a webinar coming up on Wednesday June 3 with leading capture industry expert Mark Brousseau. He has a great presentation teed up outlining his 5-step formula for reducing document capture costs. You’ll learn:

  • Why data capture will become even more complex over the next three years
  • Why manual and tradition data capture technologies fall short in reducing capture costs
  • The technology best-in-class companies use to eliminate capture headaches
  • The 5-step formula for reducing document capture costs
  • Real-world case studies of organizations that applied the 5-step formula

 For more information and to register for this free webinar, go here



 3 Things an IKEA Dresser can teach us about Content Management


Read More

Topics: mobile capture, capture

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AIIM provides market research, expert advice, and skills development to an empowered community of leaders committed to information-driven innovation.

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