The AIIM Blog - Overcoming Information Chaos

Tori Miller Liu, CIP

Tori Miller Liu, MBA, FASAE, CAE, CIP is the President & CEO of the Association for Intelligent Information Management. She is an experienced association executive, technology leader, speaker, and facilitator. Previously, she served as the Chief Information Officer of the American Speech-Language-Hearing Association (ASHA) and been working in association management since 2006. Tori is a current member of the ASAE Executive Management Advisory Council and Association Coalition for AI. She is a former member of the ASAE Technology Professional Advisory Council and a former Board Member of Association Women Technology Champions. She was named a 2020 Association Trends Young & Aspiring Professional and 2021 Association Forum Forty under 40 award recipient. She is also an alumna of the ASAE NextGen program. She is a Certified Association Executive and holds an MBA from George Washington University. In 2023, Tori was named as a Fellow of the American Society of Association Executives (ASAE).

Artificial Intelligence (AI) | Electronic Records Management (ERM) | Information Governance

The Box Elder Problem: The Misunderstood Value of the RIM Practice

By: Tori Miller Liu, CIP August 27th, 2026

Before a NAGARA webinar I moderated on August 6, someone on the call mentioned, in passing, that they lived in a place called Box Elder. I distractedly asked what that was. I genuinely thought maybe the town was named after an elder named Box (I know, don't judge). Turns out a box elder is a place, a tree, and a bug, all at once, and I knew none of that until a webinar attendee told me before we'd even started recording. It was a small, ridiculous moment, but it's stuck with me, because it's a pretty good stand-in for how records and information management (RIM) gets seen by leadership and the rest of the business. People know the field exists. Ask them what it actually does for the organization, and you'll get something vague, inaccurate, or nothing at all. There's awareness without understanding, a name everyone's heard attached to a value nobody can quite articulate.

Understanding AI Marks: Watermarking, Provenance, and What They Mean for Information Management

By: Tori Miller Liu, CIP August 13th, 2026

Social media has been abuzz this week about Anthropic's announcement about its approach to marking AI-generated content, and we wanted to follow up with what this may mean for information professionals.

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Certified Information Professional (CIP) | Intelligent Information Management (IIM)

Why Information Management Has Its Own Certifications (And Why That Still Matters in the Age of AI)

By: Tori Miller Liu, CIP July 9th, 2026

If you work in data and information management, data and information governance, IT, or compliance, you've probably noticed that the certification landscape has gotten crowded. There's a credential for almost everything these days, which makes it a fair question to ask: why are there certifications specifically focused on information management? What makes information different enough to warrant its own body of knowledge, its own exam, its own professional community?

A New AI Executive Order and What Information Professionals Need to Know

By: Tori Miller Liu, CIP June 11th, 2026

The People Behind the Practice: Why This Year's Research Matters

By: Tori Miller Liu, CIP June 9th, 2026

Research That Follows the Community AIIM defines intelligent information management as a practice that integrates people, processes, information, and technology to drive digital transformation and achieve better business outcomes. We invest in regular research to better understand this practice, and the focus of that research tends to reflect the times.

A Contract Manager and an Information Professional Walked Into a Bar...

By: Tori Miller Liu, CIP May 15th, 2026

....and it turns out they had a lot more in common than either of them expected. Did you know that Deadpool & Wolverine (2024) is the highest-grossing R-rated film of all time, pulling in over $1.33 billion worldwide? There is something magical about what happens when two beloved characters from different worlds finally share the screen. As it turns out, the same principle applies to different, but related practices. On May 14, AIIM and the National Contract Management Association (NCMA) co-hosted a free webinar called Better Together: Building Understanding Between Contract Management and Information Governance. In my previous post, I made the case for why these two disciplines need to work more closely together. This post is about what happened when they actually did.