The AIIM Blog
Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.
Social media marketing is a great way to help launch your startup. It’s cheap and effective -- if you have a strategy. Where do you start? How do you attract customers through platforms like Twitter and Instagram? This guide will help you answer these questions and more. Here are eight essential tips to help your social media marketing efforts:
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Collaboration | GDPR | Social Media
A new set of European rules and standards related to privacy and data protection (the General Data Protection Regulation, or GDPR) has set in motion a mad compliance and security scramble not only for European companies, but also for any company doing business in Europe or with European customers. The regulation is designed to harmonize privacy across the EU, codify more rigorous privacy rights, strike a balance between privacy and security, and create an explicit obligation for both data controllers and processors to demonstrate compliance with GDPR. The clock is ticking – the regulation goes into effect on May 25th, 2018, and the potential penalties for non-compliance are significant (organizations found to be in breach of GDPR may be fined up to 4% of annual revenues or 20 million Euro, whichever is the greater).
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Making an ECM implementation successful requires planning and attention to detail. The best way to create the right solution is to identify organizational goals and priorities. Learn how to manage a successful implementation in our free guide.
Electronic Records Management (ERM) | Social Media
It's an embarrassing question to ask most organizations, but does your social media presence reflect the reality that the responsibility of business documentation doesn’t go away just because the information is on social media?
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“Engagement” is the Holy Grail for every organization, and enterprise collaboration systems are at the heart of efforts to more deeply engage employees. Deloitte notes, “In a digital world with increasing transparency and the growing influence of Millennials, employees expect a productive, engaging, enjoyable work experience.”
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Case Management | Social Media
There is a critical need to rethink how we engage with customers. Most organizations have a thin veneer of social engagement -- a twitter account, or a Facebook site, or a mobile app. The challenge moving forward is that most of these systems are basically a veneer, unconnected with core back-end business processes. Everyone has experienced the Call Center from hell, where you wait in a long queue for a real person, only to have to constantly restate information to all of the various people with whom you speak.
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How can you use content to better engage customers, employees, and partners? Here's an action plan:
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