As you may know, the AIIM Board of Directors recently reached the decision to combine our Masters and Certified Information Professional (CIP) programs. A few of our members contacted me about this, and I thought I would expand upon my reply to them and give everyone the backstory on why and how that decision was reached.
For the past 12 years, AIIM has produced deep-dive skills development programs in a variety of information management disciplines, with Enterprise Content Management as the overall body of knowledge -- Electronic Records Management, Business Process Management, Information Governance, SharePoint Governance, Taxonomy and Metadata, and other courses as subsets. For most of these courses, we offered Practitioner, Specialist and Master level designations. As of this writing, there are 2,000 Masters, each of whom has successfully completed course work, an examination, and a peer reviewed case study.
We launched our CIP program a few years later, with the objective of assembling a broad base of knowledge extending beyond the realm of information management. This body of knowledge was captured in a series of videos offering a high level summary of dozens of topics. Individuals who felt they understood this body of knowledge were encouraged to take a proctored examination to demonstrate their understanding of these topics. As of this writing, there are 1,000 CIPs.
As these separate but parallel programs evolved, certain disconnects became apparent to us and our community:
We believe that having a unified network of 3000+ AIIM Masters will give us a much larger, critical mass of certified professionals, and allow us to focus on increasing the value of the credential in our industry. I hope that this helps to explain the iterative approach that the Board has taken. I realize and respect that this is a challenging issue for many.
I welcome your thoughts and opinions -- ping me at johnmancini [at] aiim.org.
Martyn Christian is Chief Marketing Officer (CMO) for Kofax. He is responsible for all marketing initiatives, including brand, product, industry and field marketing functions. Martyn has more than 25 years of marketing and general management experience within the software industry.
For those getting this on email without embedded content, here is the direct link.
Most people don't realize this, but the inspiration for our decision to make the knowledge associated with our Certified Information Professional certification available for free as YouTube videos came from Sal Khan at KhanAcademy.org.
A few readers requested that all of these be aggregated into a single post...So here they are! (Also, to get a copy of my new White Paper covering some of these issues in more detail, go to THIS LINK.)
Big Data and the Academy Awards
Topics: Annenberg, information management, War Horse, IBM, Hugo, LA Times, certification, treato.com, The Tree of Life, The Help, Midnight in Paris, big data, Extremely Loud & Incredibly Close, Moneyball, dishtip.com, Academy Awards, The Artist, The Descendants
"There will always be a role in organizations for those with pure technical knowledge. But the real value add in the world of Systems of Engagement comes from those who can place these skills in a broader context — in the context of the business. That's what AIIM's Certified Information Professional program is all about."
We just released the results of an independent market survey of more than 200 business executives, attesting to the value of certification for information professionals.