Sometimes, buzzwords really ARE changing the world.
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OK. We all swore on Election Day that we didn't want to hear one more word about anything to do with the Presidential election. Living in a swing state (Virgina), we were treated to an endless onslaught of horrendous negative ads from both candidates, plus at least 5-10 robo calls per day. The calls were not lost on kids as young as first graders. A friend of ours who teaches first grade reported that a student came in one morning, very excited, and reported, "Ms. Willis, you won't believe it. We got a personal phone call at home last night from BOTH Mitt Romney and Barack Obama."
[Note: We will be doing a webinar on this topic, primarily for NA and SA audiences given the time of day, on Wednesday, December 12 at 2 pm Eastern time. We'll be doing a second webinar, at a time more convenient for European audiences at 2 pm British time on Thursday the 13th.]
I've been thinking about the question of the relationship of content and unstructured information to the seemingly never-ending parade of articles about Big Data. There is a certain element to this thinking that frankly is opportunistic, finding me thinking, "Hey, if EVERYONE is going to talk about Big Data, I want a piece of that." But there is also the stubborn reality that unstructured information is the red-headed stepchild of the Big Data equation - and the source of so much untapped value and intelligence in organizations. And our community - users, solution providers and consultants - knows something about this whole messy question of unstructured information.