The AIIM Blog
Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.
AIIM Community | Artificial Intelligence (AI) | Change Management | Intelligent Information Management (IIM)
The Sales Lesson Behind "We've Always Done It That Way" When I was out selling, my favorite phrase to hear from a prospect was, "but we've always done it that way." Every time somebody said it to me, I knew I had a sale. Because their eyes would light up the moment they saw something they hadn't seen before, and that phrase was really just a person standing at the edge of change, waiting for someone to show them what was on the other side.
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Why Information Still Matters More Than the Technology I've been in this industry since 1978, and I've watched the terminology change more times than I can count. Document management became content management. Content management became information governance. Now everybody's talking about AI. But underneath all of it, there's one word that hasn't moved: information.
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