What is Generative AI? Generative AI has caught fire in the industry – almost every tech vendor has a ChatGPT-like offering (or claims to have one). They are claiming to use the same technology – a large language model (LLM) (actually there are many Large Language Models both open source and proprietary fine-tuned for various industries and purposes) to access and organize content knowledge of the enterprise. As with previous new technologies, LLMs are getting hyped. But what is generative AI?
This is an article about names and whether or not they matter. My first intuition was to open with the quote, “What's in a name? That which we call a rose by any other name would smell just as sweet,” but I thought better of it. Not because it was too cliche, which it was, but because it immediately transported me back to my sophomore year of high school, when the greatest achievement of my life up to that point was winning the role of Romeo in the drama club's production of Romeo and Juliet. Please spare me the reminder of my nerdy teenage years! Anyway, onto the matter at hand. The purpose of this article is to begin a conversation about data and content and whether or not the long-held distinction between the two is still important. I'm admitting to you upfront that I don't have the answer. Instead, I only aim to share what I know.
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