These days it feels almost impossible to have a conversation with anyone involved in the world of Information Management without bringing up machine learning and artificial intelligence. Everyone is talking about it, everyone has an opinion, everyone claims to be doing it — or at least thinking about doing it. AI is part of the popular zeitgeist, entering our lives in the form of autonomous vehicles on our roads, Alexa in our homes, and a burgeoning AI arms race between rival world powers. Yet despite all the talk, no one really seems to agree on what its real impact will be. In fact, everyone seems to have a different definition for what ‘it’ even is. There are those telling us it’s nothing new and its potential is over-hyped, while others tell us that AI and Machine Learning will make us all redundant.