The AIIM Blog
Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.
After years of paying lip service to search engine optimization (SEO), the time for enterprises to seriously consider this online marketing channel has finally come. The traditional online marketing channels - paid search, display advertising, and email – are all experiencing saturation, fierce competition, and lower returns on investments. As a result, marketing organizations are discovering SEO to be the most promising alternative for acquiring new customers. But there is some heavy-lifting that needs to be done before SEO can become a consistent revenue-generating channel with positive ROI.
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You’ve got thousands of pictures saved on your computer, and probably thousands more sitting in boxes and bookshelves all over your house. The question is, could you find that picture from your 1987 trip to the beach with you and your wife in it? The answer is probably no, or at least not in a reasonable amount of time. There are a lot of ways to organize your pictures and make them more accessible as well as protected, but to start you off, here are eight things you should know.
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Making an ECM implementation successful requires planning and attention to detail. The best way to create the right solution is to identify organizational goals and priorities. Learn how to manage a successful implementation in our free guide.
Capture and Imaging | Document Management | Electronic Records Management (ERM)
In this day and age, we are faced with more and more electronic receipts, contracts, bills, etc as the paper ones continue to be phased out. However, what about that garage full of old documents you’ve been collecting for the past twenty years?
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1. Knowing Why You Need It. Before going about any initiative or technology implementation, it’s essential to know why you’re doing it. What are the business goals? Who should be the stakeholders involved? Information Governance ultimately means being able to transform unmanaged information into valuable business assets. And it provides enterprise readiness. Readiness means proactively servicing the legal and compliance policies in today’s business, and it requires continuous visibility, trust, and control across all of your digital information. With the combination of new government mandates, increased corporate accountability, and the digital information explosion, it is a necessity to have a holistic view of all information. With the right governance strategy, the business will have insight into unstructured content while complementing existing investments in content management, email, archiving, and storage management.
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Enterprise Content Management (ECM)
Because best-of-breed enterprise content management (ECM) software enhances existing business processes, organizations can quickly identify the many tangible benefits of implementing ECM technology. Calculating the return on investment (ROI) for the implementation becomes a relatively straightforward process, which makes it easy to develop a convincing business case. If the ROI is so obvious, why aren’t ECM implementation plans at the top of every IT project list? Perhaps there isn’t a single proponent in your organization to drive the process because no one person controls the whole budget for a solution that is truly enterprise-wide, Or possibly the sheer volume of documents and unstructured content your organization is dealing with makes it difficult to narrow the initial project focus to a manageable size. (Hint: Start in one department and then expand from there.) Whatever the reason, the benefits of ECM are too great to let implementation languish in the no man’s land of “if we have budget left over in Q3, we’ll consider it.” If you’re ready to dramatically speed business processes, get rid of cumbersome paperwork and meet the many compliance regulations facing your organization, read on to see eight ways to advance your case for ECM.
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Compliance | Information Governance | Information Security
Get your (information) house in order. It's no secret that companies of all sizes in all industries are creating and storing more documents, in more formats than ever before, driven partly by regulatory and compliance pressures. Gaining control of your information is sound business practice. And knowing what you have (physical and digital) and where is it can be found is critical when litigation occurs.
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