The AIIM Blog
Keep your finger on the pulse of Intelligent Information Management with industry news, trends, and best practices.
AIIM Community | Change Management
The new year always brings with it a handful of important questions around the AIIM Community. What are the key trends in information management? What are the top challenges to overcome? More importantly, what are the best practices and strategies to overcome them?
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CRM | Intelligent Information Management (IIM)
Twenty years ago, the average consumer used two touchpoints when buying an item, and only 7% regularly used more than four. Today consumers use an average of almost six touchpoints, with nearly 50% regularly using more than four. (Marketing Week) And that’s not including the after purchase touchpoints including, invoicing, billing, shipping, service and support, and feedback. With constantly changing customer experience expectations, it is necessary to put customers at the center of a multichannel strategy rather than letting each line of business (LOB) in an organization decide the communication touchpoint and channel. In fact, 86% of buyers are willing to pay more for a great, holistic customer experience, and the more expensive the item, the more they are willing to pay. (PwC) The opposite is also true. In another survey of 15,000 consumers, it was found that 1 in 3 customers will leave a brand they love after just one bad experience, while 93% would completely abandon a company after two or three negative interactions. (PwC)
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Making an ECM implementation successful requires planning and attention to detail. The best way to create the right solution is to identify organizational goals and priorities. Learn how to manage a successful implementation in our free guide.
AIIM on Air | Digital Transformation
I was so pleased to speak with Jason Burian, VP of Product Development at Knowledge Lake, in this episode of AIIM On Air. As companies look to 2021 and beyond and start crafting new strategies and methodologies, it is important to consider those factors and conditions that will most effectively drive organizational performance. Jason discusses the key aspects of process adaptability and information access and how they will influence our success.
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"How do we translate an interactive in-person conference experience into a virtual experience?" This was the big question that immediately hit me at exactly at 5:00PM on March 5th, 2020. I remember the moment – we had just closed off a fantastic week with the AIIM Tribe in Dallas, Texas, for The AIIM Conference 2020. I've been leading the events team to produce and coordinate The AIIM Conference for a long time. It's not unusual for us to begin planning for the next year immediately following the event. But, generally, we're looking for awesome new conference features or looking for charities with strong messages to build into the agenda as a part of AIIM Gives Back. This year, the focus was different. We knew at that point that AIIM21 would be digital, so the months that followed would be a full-on research assault to find the absolute BEST way to take everything that the AIIM Tribe has come to know and love about our in-person conference to the virtual platform.
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AIIM on Air | Change Management
The workplace in 2021 will demand a different set of skills. Now more than ever, organizations need to embrace disruption as a springboard for competitive advantage and adopt new ways of working that invigorate organizational performance. But making the transition isn't just about the technology involved; success requires the ability to effectively manage change itself.
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The recent Court of Justice of the European Union (CJEU) Schrems II ruling, which invalidated the longstanding U.S.-EU Privacy Shield framework, has created a wave of uncertainty for the legal industry. Ever since the U.S.-EU Safe Harbor framework was retired in 2015 as a result of Schrems I, lawyers have faced challenges in ensuring the legality of transferring data between the EU and U.S. in multi-national litigation and investigations. For the last five years, Privacy Shield has been central to alleviating that burden. Now, lawyers are left wondering what’s next and whether their current standard contractual clauses (SCCs) for data transfers will remain viable. And if not, what options are left?
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