How many times have you left a joint meeting of members of your organization's Information Management (IM) and IT teams thinking that everyone was on the same page, only to find out a few days later that the decisions your colleagues in the "other" unit took away were totally different from what your unit did? It happens more often than we think. And when it does happen, we should consider ourselves lucky if it takes only a few days for the inconsistent understanding to surface. The tough cases are those when the misunderstanding doesn't come to light for weeks or even months.
What is the value of Records and Information Management? To help answer that, take a quick mental inventory of all the technologies your organization utilizes that interact in some way with organizational information. Think about technology like email, personal computers, the web, smart phones, social media, etc. Think about all of the information captured, stored, and created using those technologies.
Making an ECM implementation successful requires planning and attention to detail. The best way to create the right solution is to identify organizational goals and priorities. Learn how to manage a successful implementation in our free guide.
Records can be vital to the business. That means the management of records is something that needs great care, attention, and planning. Although not a new concept, the game has somewhat changed in recent years as the way records are created and what is considered a record has evolved. Virtually all new records are created electronically today – they are what we call “born digital.” Whether a record is in the format of a letter, an email, fax, a web, or other transaction, the chances are today that it originally was created with one or more computers. This is a situation that has crept up on us relatively fast and unnoticed by some organizations in records management terms at least.
When the dominant terminologies to describe a problem change, there is often a corresponding confusion in the roles that individuals play. In the broader content space, we experienced some of this disorientation as the core language used shifted from “ECM” to “Content Services,” and then with the incorporation of “Content Services” into the broader framework of “Intelligent Information Management.” This same terminology disorientation has been true in the governance arena as well, with varying uses and interpretations of “Records Management” and “Information Governance.” The confusion has left some organizations asking, “Do we need Records Managers, or do we need Information Governance professionals?”
Before we start, let’s take a minute to address the big elephant in the room. You’re probably thinking, “Where are you going with this sales angle, Sean? I work with records and information, and my job is all about managing, protecting, and storing it. I don’t sell a thing!” Well, what we’re going to cover today will show you that you ARE, in fact, in the business of selling when it comes to Information Governance – it’s just a slightly different model than we’re all used to. In this selling model, we’re not exchanging goods and services for money; we’re exchanging ideas for acceptance.
Words are important. Beyond that, the words you choose can mean the difference between someone understanding what you’re saying and someone giving you that glazed expression with one eyebrow lifted saying, “Huh?” It’s just as important to think of WHO you are communicating to, as it is to think of WHAT you’re trying to say. Allow me to share a quick example to illustrate my point. One of my favorite hobbies is fly fishing. To me, there’s nothing like being out in the middle of nowhere, wading into the middle of a crystal clear river, and trying to fool some trout.