In times of social distancing and remote work, email has become one of the primary communication lines for businesses. In fact, the average American user receives around 126 emails on a normal day. However, with so much activity going on, it’s no secret that inboxes can become cluttered quite easily. If you want to be efficient when it comes to your incoming emails and replies, here are some things you can do:
While social media, the cloud, and advanced enterprise content management systems get the most attention, the fact is that plain old email remains to be a foundational tool in the way business gets done. And email shows no signs of going away any time soon. In fact, the total number of active email users jumped to 3.9 billion in 2019. American workers will receive an average of 126 emails a day. Like it or not, email remains the glue that ties an organization together. We use it to communicate with our bosses, colleagues, partners, and customers. We use it for storing important messages, and a lot of important collaboration happens in email. But, just because a tool can be used for a particular job doesn't mean it's the best option.
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It’s easy to overlook email as ‘old school,’ but the fact is that we still use email extensively, especially in business. Radicati released updated figures early in 2019 that shows the total number of active email users has jumped to 3.9 billion. More than that, American workers will receive an average of 126 emails a day. And while most folks think of email mostly as transactional messaging, the marketing power of email is still going strong. A study by The Manifest found that 43% of businesses are expected to spend more money on email marketing in 2019. So for those of us in the information management business, the question becomes: how do you overcome the challenge of capturing, archiving, managing and making the most of our old friend email. Here is some advice and best practices from our CIP study guide that can make a difference.
According to Radicati, the average worker sends or receives 122 emails per day. The Washington Post notes, “Any cubicle drone with a corporate email address knows this well already, of course, but a new report from Adobe describes the problem with some pretty startling numbers. According to its data, which is sourced from a self-reported survey of more than 1,000 white-collar workers in the country, we spend an average of 4.1 hours checking our work email each day. That’s 20.5 hours each week, more than 1,000 hours each year, more than 47,000 hours over a career.”
As the quote goes, "Fool me once, shame on you. Fool me twice, shame on me." I guess, fool me a gazillion times, and we're talking politicians. Sometimes I feel like it is getting impossible to figure out where the politicians on The Good Wife and House of Cards leave off and where the real ones begin. So let me get this straight. We've got us another "Case of the Missing Emails."
It's not that long ago that emails were simply out there. Not much, if any, thought was given to email as something that needed to be managed in the same way as other information resources. The common assumption about email was: Storage is cheap, so we can just keep everything. And if we need to find it, well, Outlook and Exchange have search functions! But, the way email messages are stored, backups are made, and archives are kept are important because they all have an impact on how findable and shareable the information they contain ends up being. Ultimately, content and information that you're unable to find is worthless. And the challenges with unmanaged email don't stop there. What about emails that have been archived elsewhere, or simply saved to someone's desktop? And what about the people searching from within other applications? And what of the attachments? In this video session, we'll explore the basics of email management with a look at: Basic Architecture Storage and Backup Archiving